Print finish
Special illustration
The big alt-art. Same card for play, different row in this catalog.
Play legality
Same card as the regular printing of that name and text. Not a new attack.
Special illustration rares are the chase. They do not unlock a secret Ability.
Photos belong on this row when you sell one. Players filling a list should filter it off and buy the standard rare.
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Other print finishes
Common / Uncommon
The bulk of a set. Same Pokémon name still shares one character dossier here.
Holo
Foil treatment of a playable card. Usually the same game text as the non-holo.
ex / Double Rare
A rulebox Pokémon. Worth extra Prize cards when KO’d.
Illustration rare
Full-art chase of an existing card. Collectors hunt these; decks can play the cheap version.
Promo
Stamped or stamped-set extras. Check the collector number.